Organic Policy and Regulations, What is Organic

I hear the call of ORPP

Got Organic?ORPP is not the call of some exotic water fowl. It’s an acronym for one of the most exciting ideas I have encountered in my entire career. It stands for Organic Research and Promotions Program, which could be a mechanism for creating much needed funding for organic research, education and promotion of our burgeoning industry.

The concept isn’t new. The dairy and egg industries each have one—just think of those catchy slogans, “The Incredible Edible Egg” and “Got Milk.” Those programs don’t stop with promotion. They provide much needed funding for research that helps producers operate more efficiently and mitigate risks. The campaigns also provide consumer education on the myriad benefits those products provide.

What if the organic industry could create that kind of public awareness? What if our growers and producers had access to more research that produced more effective seeds, better weed and pest controls and a greater understanding of organic soil? What if the average consumer understood that food bearing the organic seal is regulated by the USDA with rigorous enforcement?

WOW, now that’s an idea I think we can all get behind.

The OTA has been facilitating discussions about just what an Organic Research and Promotions Program would look like and how it would work. Essentially, it means having organic stakeholders each pay in a small amount to provide a large pool of collective resources to benefit the entire community.  Some worry that farmers could bear the burden. But if organic demand skyrockets as a result of the program, farmers will only win. If research dollars create more efficient methods to produce more organic products, farmers will also see the benefit.

Here’s another question some people are asking: Aren’t we doing just fine now?

The organic industry is a thirty five billion dollar per year dynamo growing at double digits, even through the great recession. Despite shrinking economies, banking woes and scandals, it continues to surge forward.  I believe consumers want to trust and rely on something in their chaotic world. Food, being one of the primal necessities, is the place consumers are yearning to trust the most. Imagine if they were able to understand why organic is more trustworthy than natural?

According to a recent Wall Street Journal article, organic isn’t able to keep up with the growing demand (no pun intended). Supplies of some organic commodities are scarce, forcing many dairy, meat and cereal producers to import organic products from offshore. Organic soybean imports alone could reach one hundred million dollars this year! We need to grow more of our food here in the US, and organic needs the funding it deserves to grow the demand and the supply at the same time.

Let’s create that funding together as a united organic industry!

Congress and the USDA have all given the thumbs up on the possibility of creating this program. Now it’s time for the organic community to begin by sitting down and discussing options. How should this program be governed? Who should pay in? How should the resources be used?

The website UNITED FOR MORE ORGANIC allows everyone the opportunity to weigh in with ideas, preferences and concerns. At the end of the feedback period, all input will be coalesced, analyzed and published. I encourage everyone reading this to visit the website and provide input. You can also sign up for the newsletter to stay informed on ORPP comments and updates. There are a series of webinars planned to explain where we are now and how to provide feedback. The next ORPP webinar is scheduled for Thursday, August 1, from 2:00-3:00 PM EDT. Contact to register and learn more.

We are the creators of a visionary industry and I believe it is from that same source of inspiration that we can create an ORPP that is unique and serves all stakeholders well.  

I can hear the call of the ORPP. Like I said, it may not be the song of waterfowl, but it sounds pretty sweet to me. Let me know that you have weighed in.

140 thoughts on “I hear the call of ORPP”

  1. We have to revolutionize our thinking about leadership for the digital world
    where there is no-one to monopolize it just because no
    one has a monopoly on good ideas. There are firms that
    offer products to make the entire process of running and managing a
    business easier. It’s similar to finding that ONE little bit of a jigsaw puzzle that make fitting the rest of the pieces in so much easier.

  2. Laser treatment can also be used for hair removal, tattoo removal and to treat scars
    or hyper pigmentation. However, apart from beauty purposes, nose jobs are also used to
    correct problems that might have occurred due to a misshapen nose, such as
    breathing. Lack of hospital privileges really should sound
    alarm bells within your thoughts.

  3. They come in all shapes and sizes, plus many
    come with attachments to make traversing stairs even a piece of cake.
    Generally, two types of storage facilities available
    for you, which are self storage and mobile storage.
    There are various other materials that are in practice of moving like bubble wraps.

    * Storage facilities can be availed for short-term or long-term needs.

    Mission Viejo homeowners can enjoy the many companies that will sometimes even offer a free estimate, and sometimes
    may have a referral discount as well. This 30 day timeframe can be both good and bad for a seller.
    While away for a longer period, drop the room temperature in 12 -16 degrees of Celsius.
    The Makita provide Jobsite Radios to take away dull mood in your work place that quickly turns it into something delightful by choosing a good background music that will suit you best.
    It has diverse cosmopolitan lifestyles offering different kinds of foods, entertainment,
    night life, and festivals. Now this idea was extended
    with the time and come in face of banking system.

  4. Because your balance sheet is a snapshot of your business at any given time, it needs the totals from your general ledger sub-accounts.
    Individuals and organizations, who find the procedure of preparing tax statements and filing them quite difficult, can opt for outsourcing tax return. Also, by keeping separate books and
    records for a particular business segment of
    your overall business, you may qualify for a change of accounting method for that segment.

  5. Houseboats in Echuca are ideal houseboats which have the accommodations that allow you to relax and explore the lake with all the comforts of
    any regular home. Be sure to go with fresh bait, and stay away from the baits that are based on chicken or cat
    food. Freshwater fish can be placed in the live well on the boat, or on a stringer to keep it alive until you are able
    to clean it.

  6. Soundscapes played out by means of an MP3 or CD player. The paper, ‘Alterations of
    the emotional processing system may underlie preserved
    rapid reaction time in tinnitus,’ published online since June 3, 2014 in the
    journal Brain Research is available online or from the University of Illinois News Bureau.
    Patients should implement for it and it truly is proposed that they already
    be below the consideration of a physician, however the grant is for $1500.

  7. Running the compressor of the above room air
    conditioners involves high electricity consumptions and bills.
    Would you like to advertise your fishing boat for sale. I remember being
    very careful never to rub my paddle against the gunwale for fear of disturbing the stillness
    of the cathedral.

  8. The basis for a diagnosis will start with a thorough examination by your veterinarian. To get
    hair loss reviews for both male as well as female hair loss
    treatments along with extensive advice ensure that you visit is a fellow
    sufferer of hair loss and highly recommends the revolutionary Hair – Max Laser Comb to stop thinning hair.
    We live in a climate that gets hot and humid and there are many activities
    to choose from.

  9. For some women, losing hair is a symptom of a medical problem.
    Blow drying can damage hair as can vigorous towel drying as
    when the hair is wet it is more elastic and
    vulnerable to breakage. While you’re trying to restore your tresses, try to
    avoid them.

  10. Everything is very open with a precise clarification of the issues.

    It was truly informative. Your site is extremely helpful.
    Many thanks for sharing!

  11. Have you ever thought about publishing an e-book or guest authoring
    on other sites? I have a blog based on the same topics you discuss and would really like to have
    you share some stories/information. I know my readers would enjoy your work.
    If you’re even remotely interested, feel free to shoot me an e-mail.

  12. Greetings frtom Colorado! I’m bored too death at work so I decided to check
    out your website on my iphone during lunch break.
    I love the knowledge you present here and can’t wait to take a look when I
    get home. I’m surprised at how fast your bog loaded on my mobile
    .. I’m nott even using WIFI, just 3G .. Anyhow, uperb blog!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.