I feel the hint of fall coming with that nip and hint in the air, the angle of the sun burnishes into orange. The leaves aren’t quite turning and the garden is still booming prodigiously. So, it seems natural to celebrate the end of summer’s fertility and the organic products produced from this northern-faced exposure to the sun we call summer.
September is traditionally “Organic Month,” and I feel like kicking up my heels, along with my pen, and celebrating the joys of organic food and farming. I want to sing out far and wide to broadcast the benefits of organic, as well as the taste and affordability.
So too the Organic Trade Association (OTA) feels like throwing an organic bash with its member companies teaming up to host a first ever “Organic-Palooza!” This 10-day social media festival begins on September 8 to celebrate the benefits of organic, clear up confusion about what organic really stands for, and share how and why consumers should incorporate more organic, whether it’s organic food or organic fiber, into their lives.
Through this media party we can all celebrate the tastes of organic while communicating the benefits. We can hold it high as the gold seal of all labels. We need to spread the word that organic is good for you, good for the farmers and good for the planet! Let’s “Organic–Palooza” what the standards are all about!
- Cannot use toxic and persistent pesticides: insecticides, herbicides and fungicides
- Cannot use synthetic fertilizers
- Cannot use genetically modified organisms (GMOs)
- Cannot use irradiation or sewage sludge
- Utilize methods that integrate cultural, biological, and mechanical practices
- Must foster the cycling of resources
- Must promote ecological balance
- Must conserve biodiversity
Get ready for the blitz, which will be delivered by OTA and 50 strategic partners and experts. It will delve into the biggest issues surrounding organic, bust a few myths, and provide an unprecedented and free-wheeling exchange of ideas, views and knowledge between top organic experts and just normal folks.
Using the #OrganicFestival hashtag on its social media channels (@OrganicTrade on Facebook, Twitter, and Pinterest), daily themes include nutrition, the latest trends in organic, organic standards and the meaning of the organic seal, affordability, organic’s role in mitigating global warming, a look at the latest research on organic, and more. Through recipes, meal-planning tips, and updates on organic fiber, consumers will be shown how to make organic a regular part of their lives.
A five-day Twitter party will be wrapped into the festival, with each party zeroing in on a specific organic focus and co-hosted by an expert in the subject.
Following is the tentative line-up for Organic-Palooza, #OrganicFestival.
Monday, Sept. 8: “Organic Affordability”
Tuesday, Sept. 9: “Where is Organic?”
Wednesday, Sept. 10: “Non-GMO and So Much More” + Twitter Party @5pm ET #OrganicFestival
Thursday, Sept. 11: “Is Organic Trustworthy?” + Twitter Party @4pm ET #OrganicFestival
Friday, Sept. 12: “Organic for Kids” + Twitter Party @4pm ET #OrganicFestival
Saturday, Sept. 13: “A Taste of Organic”
Sunday, Sept. 14: “Science Sunday: Climate Change”
Monday, Sept. 15: “Myth-busting Monday” + Twitter Party @4pm ET #OrganicFestival
Tuesday, Sept. 16: “Textile Tuesday: Beyond Food” + Twitter Party @4pm ET #OrganicFestival
Wednesday, Sept. 17: “Who is Organic?”
It’s time we put some FUN into the organic good food narrative! Organic is food that’s hip, relevant, affordable and tasty. Organic food is seductive and that’s hard to ignore. Let’s tell the consumer that organic is food is delicious, will make them feel happy and fit. Organic food, after all, is the only true food left for us to thrive on. Organic-Palooza! Bring it on!
© 2014, Melody Meyer. All rights reserved.