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I recently interviewed my sister for an oral history project. She evoked images of the place we grew up next to our German grandparents. She proclaimed, “Those two small houses side by side, they were so close to the street!”
The houses (one purchased from the Sears and Roebuck catalog) were close to the street for a reason – it afforded us a large backyard of fertile soil – once a flood plain of the Cedar River.
I began eating organic food back in the 1980s before Federal Regulations defined the category. Pesticides originated as chemicals used in warfare, and I intuitively felt that ingesting food grown with them just couldn’t be right.
It’s true that sometimes I fudge a bit. If my local store doesn’t have organic onions (which is rare these days), and I need one for a recipe, I’ll buy a conventional one rather than go to another store.
My grandmother used the old adage “waste not want not” for good reason. She was a woman who lived during the Great Depression, she grew our family’s food most of her life. Planting, nurturing, harvesting and preserving food was her life—and she didn’t intend to waste any of it!
Since 1937, the Lundbergs have grown healthy, great-tasting rice while stewarding the soil, air, water, and wildlife as carefully as their crops. Lundberg Family Farms, led by the family’s third generation, uses sustainable farming practices and 100% renewable energy to craft wholesome rice, rice cakes, rice chips, risottos, quinoa, and more. All while protecting and improving the planet for future generations.
Before the pandemic, they experienced steady growth thanks to their efforts to optimize the retail distribution of their fastest-selling items.
After shelter-in-place orders were issued, consumers began purchasing staples for home-cooked meals. This resulted in unprecedented demand for their packaged rice, with year-over-year growth never seen before by the company.
Grant Lundberg has been the CEO of Lundberg Family Farms since 1998. He is the grandson of Albert and Frances Lundberg. They moved from Nebraska in 1937 after experiencing the ravaging effects of poor soil management during the dust bowl years.