Organic Policy and Regulations, Social Implications in Agriculture, What is Organic

Albert Lusk: My Friend and Pioneer in the Organic Produce World

Albert Lusk a True Organic Pioneer

My profession and personal life have been interwoven and influenced by Albert Lusk over the decades. He was driven by his passion for organic agriculture and founded Albert’s Organics in 1980 when Whole Foods had one location.

I was working at Community Foods, a Natural Food Store in Santa Cruz, in the early 1980s. When Albert began delivering organic produce from Southern CA, our store expanded its organic offerings.

He came to be a friend and a mentor, sometimes a competitor, and he married my good friend, Claris Ritter.

Over time his company became the largest certified organic wholesale distributor of organically grown fresh produce in the United States. It was purchased by United Natural Foods Inc. (UNFI) in 1998. A few years later, UNFI purchased my company, Source Organic. I became part of the Albert’s Organic family and carried on his legacy there.  

Albert retired and moved to Costa Rica. He was fond of hiking to a wild waterfall in Braulio Carillo National Park.

In late September, he went missing with his car as the only clue to his whereabouts near this densely forested region.

Albert loves hiking in the Mountains of Costa Rica

While the search is not over, the story of this organic pioneer can be heard from the many produce veterans who helped him build a nationwide organic produce network.

Continue reading “Albert Lusk: My Friend and Pioneer in the Organic Produce World”
Culinary Delights, Environment, well-being, What is Organic

How My Life Became an Organic Lifestyle

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Photo by andrew welch on Unsplash

I was recently on the phone with one of the original leaders of Organic Valley. He pointed out that we are both steeped well—like a couple of fine teas—in organic culture and history.

We have both based our life on organic agriculture and food as a starting place of health and healing. We eat organic food because it’s healthier for us and better for the planet. We yearn to support organic farmers with our dollars and our time.

That belief system permeates outward to everything we do. From our home to our business, to the way we teach others, living an organic lifestyle is not a diet fad—it’s a mindset that becomes a way of life. Continue reading “How My Life Became an Organic Lifestyle”

Culinary Delights, well-being, What is Organic

Grant Lundberg On Caring for Family, Customers and the Community During the Pandemic

 

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Since 1937, the Lundbergs have grown healthy, great-tasting rice while stewarding the soil, air, water, and wildlife as carefully as their crops. Lundberg Family Farms, led by the family’s third generation, uses sustainable farming practices and 100% renewable energy to craft wholesome rice, rice cakes, rice chips, risottos, quinoa, and more. All while protecting and improving the planet for future generations.

Before the pandemic, they experienced steady growth thanks to their efforts to optimize the retail distribution of their fastest-selling items.

After shelter-in-place orders were issued, consumers began purchasing staples for home-cooked meals. This resulted in unprecedented demand for their packaged rice, with year-over-year growth never seen before by the company.

Grant Lundberg has been the CEO of Lundberg Family Farms since 1998. He is the grandson of Albert and Frances Lundberg. They moved from Nebraska in 1937 after experiencing the ravaging effects of poor soil management during the dust bowl years.

I was able to speak with Grant about his experience, the importance of organic and what the future may hold. Continue reading “Grant Lundberg On Caring for Family, Customers and the Community During the Pandemic”

Organic Policy and Regulations, Social Implications in Agriculture, What is Organic

CCOF Delivers a Roadmap to The Future

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Photo by Jesse Zheng on Pexels.com

Most will agree that California is facing an extreme climate crisis. In fact, the entire world is experiencing rising temperatures, devastating storms, frequent heat waves, winds, and wildfires.

Years of California drought have created dwindling water supplies and the disruption of normal ecosystems. As of this writing, most locations in California haven’t received any measurable rainfall since December 26th – January and February should be the rainiest months of the season. Continue reading “CCOF Delivers a Roadmap to The Future”

Culinary Delights, Organic Policy and Regulations, Social Implications in Agriculture, Travel, What is Organic

Going to Expo West? Be an Organic Champion and Support The Organic Center Dinner

 

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Are you attending Natural Products Expo West this year? Do you want to have some fun, dine with organic CEOs and visionaries while fostering organic science and research?

The Organic Center’s annual dinner is the single biggest fundraising event for the organization and the largest business networking dinner at Expo West. Continue reading “Going to Expo West? Be an Organic Champion and Support The Organic Center Dinner”