Since 1937, the Lundbergs have grown healthy, great-tasting rice while stewarding the soil, air, water, and wildlife as carefully as their crops. Lundberg Family Farms, led by the family’s third generation, uses sustainable farming practices and 100% renewable energy to craft wholesome rice, rice cakes, rice chips, risottos, quinoa, and more. All while protecting and improving the planet for future generations.
Before the pandemic, they experienced steady growth thanks to their efforts to optimize the retail distribution of their fastest-selling items.
After shelter-in-place orders were issued, consumers began purchasing staples for home-cooked meals. This resulted in unprecedented demand for their packaged rice, with year-over-year growth never seen before by the company.
Grant Lundberg has been the CEO of Lundberg Family Farms since 1998. He is the grandson of Albert and Frances Lundberg. They moved from Nebraska in 1937 after experiencing the ravaging effects of poor soil management during the dust bowl years.
I was able to speak with Grant about his experience, the importance of organic and what the future may hold. Continue reading “Grant Lundberg On Caring for Family, Customers and the Community During the Pandemic”