Israel Morales Delivers Hope for The Future as OTA’s Farmer of the Year

OTA 09.11.19On September 11th, The Organic Trade Association honored Israel Morales Sr. from JV Farms Organic with the Organic Farmer of the Year Award.

Israel Morales Sr. is JV Farms Organic’s lead grower with over 40 years of farming experience.

Israel has extensive experience not just in knowing what produce matches the type of soil but is also a master of soil health. He has a direct influence on the growing practices on all of the acres in his operation.

Some describe him as living and breathing organic farming. He has both an old-school mentality on how to grow organically with a flair for innovation.

Israel is a successful large-scale organic farmer, known as a steward of the land. He minimizes disturbance and maximizes soil cover, biodiversity, and the presence of living roots.

His focus is soil health, habitat diversity and reducing or eliminating organic pesticide use if he can. Israel has developed an innovative farming system using conservation tillage beds that allows him to use cover crops on 80 to 90 percent of his acreage during the winter fallow. Continue reading

Lynn Coody on Making Her Dreams Come True Growing the Organic Community

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On September 11thfriends and peers gathered at the Organic Trade Association’s awards dinner to celebrate Lynn Coody’s lifelong dream. On that evening, the OTA honored her with the Growing the Organic Community Award. Continue reading

Jim Riddle Weighs in on The Future of the GRO Organic Check-Off-Like Program

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After the demise of the USDA mandatory research and promotion check-off attempt, the Organic Trade Association (OTA) and Organic Voices (OV) decided to take matters into their own hands. Continue reading

New Organic Consumer Messaging Campaign is Nothing You Should Ever Have to Read

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The demise of a mandatory organic research and promotion check-off program at the hands of the USDA came with great disappointment.

It also kindled a fiery commitment to the idea that something must be done.

Leading companies and individuals weren’t ready to give up the idea that collectively the organic industry could raise funds for research, education and promotion. Continue reading

Happy New Year: Congress Lays a Golden Egg While USDA Doles out a Lump of Coal

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The end of the year has come and gone – a new year is upon us. I spent the holidays as a serial hostess, whipping up fine organic fare for friends and family. Yet the feasting and frolicking did not distract me from the news that affects the things I hold dear – Food and Agriculture.

While we were all preparing for the holidays, we at once received great tidings from Congress alongside a grimy gift from our dear Administration.

This then is the story of The Golden Egg and Lump of Coal that ended 2018. Continue reading