Jim Riddle Weighs in on The Future of the GRO Organic Check-Off-Like Program

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After the demise of the USDA mandatory research and promotion check-off attempt, the Organic Trade Association (OTA) and Organic Voices (OV) decided to take matters into their own hands. Continue reading

New Organic Consumer Messaging Campaign is Nothing You Should Ever Have to Read

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The demise of a mandatory organic research and promotion check-off program at the hands of the USDA came with great disappointment.

It also kindled a fiery commitment to the idea that something must be done.

Leading companies and individuals weren’t ready to give up the idea that collectively the organic industry could raise funds for research, education and promotion. Continue reading

California State Congresswoman Introduces First Organic-to-School Pilot Program

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Photo by Ella Olsson on Pexels.com

California has always been at the forefront of change in the food movement. It’s the state that first passed organic regulations in 1990 and birthed the first certifier, California Certified Organic Farmers (CCOF).

The first Farm-to-School projects also sprang forth in the Golden State in 1997, at Santa Monica-Malibu United School District and The Edible Schoolyard  in Berkeley.

At long last, both Farm-to-School and Organic-to-School may come together. On February 21st, Assembly Member Cecilia Aguiar-Curry introduced AB 958 which would create the first-ever Organic-to-School pilot program in California. Continue reading

111 Million People Just Saw the USDA Organic Seal. Do They Know What It Means?

 

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While a good portion of America was jostling around their televisions rooting for the winning touchdown, I was waiting for The Ad. Sunday’s primetime event heralded the first time in our nation’s history that millions of Americanswould witness and be inspired by the USDA Organic seal—all at the same time.

The Michelob ULTRA Pure Gold Super Bowl ad may have been a milestone for organic, but do most football fans understand what it really means? Continue reading

An Auckland Excursion and The Brilliance of Kiwi Ingenuity

NZ TreeAfter traveling through the rich green-scape of the North Island of New Zealand, I must turn myself away from geothermal explorations and culinary indulgences. It’s time for reentry into the stratosphere of business for a brief two days. Continue reading