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California has always been at the forefront of change in the food movement. It’s the state that first passed organic regulations in 1990 and birthed the first certifier, California Certified Organic Farmers (CCOF).
The first Farm-to-School projects also sprang forth in the Golden State in 1997, at Santa Monica-Malibu United School District and The Edible Schoolyard in Berkeley.
While a good portion of America was jostling around their televisions rooting for the winning touchdown, I was waiting for The Ad. Sunday’s primetime event heralded the first time in our nation’s history that millions of Americanswould witness and be inspired by the USDA Organic seal—all at the same time.