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The demise of a mandatory organic research and promotion check-off program at the hands of the USDA came with great disappointment.
It also kindled a fiery commitment to the idea that something must be done.
Leading companies and individuals weren’t ready to give up the idea that collectively the organic industry could raise funds for research, education and promotion. Continue reading “New Organic Consumer Messaging Campaign is Nothing You Should Ever Have to Read”
While canoeing in Montana this summer, I was fortunate enough to paddle next to an esteemed scientist. Her passion for encouraging our youth to participate in areas of science and research was contagious.
I understand how breakthroughs in emerging science can give meaning and understanding to the rapidly changing world we live in. The same can be said for the science of understanding the benefits of organic agriculture and organic food. It behooves all of us to pay attention to the science as we navigate our way into the future. Continue reading “Dip into the Science at Expo East”
ORPP is not the call of some exotic water fowl. It’s an acronym for one of the most exciting ideas I have encountered in my entire career. It stands for Organic Research and Promotions Program, which could be a mechanism for creating much needed funding for organic research, education and promotion of our burgeoning industry. Continue reading “I hear the call of ORPP”