While a good portion of America was jostling around their televisions rooting for the winning touchdown, I was waiting for The Ad. Sunday’s primetime event heralded the first time in our nation’s history that millions of Americanswould witness and be inspired by the USDA Organic seal—all at the same time.
The Michelob ULTRA Pure Gold Super Bowl ad may have been a milestone for organic, but do most football fans understand what it really means? Continue reading “111 Million People Just Saw the USDA Organic Seal. Do They Know What It Means?”